It’s important to stay in touch with your customers and visitors. People are much more likely to buy from you when they’ve signed on to your newsletter, or followed you on Facebook.
These people have shown they’re interested in your product or service. Are you doing everything you can to keep that relationship going?
What Happens When People Leave?
But what happens when people leave your business?
Here are two great examples of sites who have put a lot of thought into the unsubscribe process. When their subscribers want to leave, it’s easy to do. But they add some personality to the experience.
Punish The Employee
Groupon have a great unsubscribe page. It’s a simple confirmation message that you’ve been unsubscribed, plus it lets you “punish” the person who sent you the email.
The over-the-top punishment might make you laugh, and also gives you the chance to resubscribe.
The Dumped Boyfriend Angle
HubSpot do an even better job. Again, they give you a clear confirmation that you’re now unsubscribed. They also give you the chance to follow them on social media, plus a video that sounds a lot like a guy being dumped.
http://www.youtube.com/watch?v=8qQjZjTpP4U
Here’s two things for you to think about over the weekend:
- Are you keeping in touch with your customers? (Newsletter or social media)
- What can you do to improve the experience they have with you?
Cheers
