Most people, when they’re getting a web site completed, spend their budget on the web site development. I don’t like that and I’ll tell you why. I don’t like it because it doesn’t give you the best result. And the only thing you truly want from your web site is results. What You Really, Really […]
Web Site Marketing
Keeping In Touch With Your Customers
It’s important to stay in touch with your customers and visitors. People are much more likely to buy from you when they’ve signed on to your newsletter, or followed you on Facebook. These people have shown they’re interested in your product or service. Are you doing everything you can to keep that relationship going? What […]
2 Simple Steps To Make Your Web Site Work Better For You
The goal of the vast majority of web sites is to make the sale. Now the “sale” might be anything from: generating a lead selling a product signing up for a course downloading a report lots of other things Rich Page has an excellent article oh how to skyrocket your conversion and his simple suggestions […]
Mobile Website Design – What You Need To Know
We’re seeing many web sites these days that have major problems at first glance that are costing them lots and lots of sales. It’s simply because more and more people (up to 70% of web site visitors on some sites) are accessing web sites using mobile devices, whether that be an: iPhone or iPad, a […]
5 Steps To A Better Web Site
Everyone who has a web site wants it performing better. Here are 5 things to do to get your web site working better: 1. Do a survey – use an online service like One Minute Poll. Not only is the feedback extremely useful, but the fact your customers/visitors have done a survey means they’ll buy […]
One Great Tactic To Win More Design Jobs
Some things are so obvious they kind of just hit you in the face. I don’t know if I’ve ever thought about this strategy before in any depth (I may have. I have such a bad memory that I struggle with my own name most days). I subscribe to a ton of magazines, newsletter and […]
On Page Ranking Factors
Making On Page Ranking Factors Work For You The way your web page is structured, particularly in regard to how you use your key words or phrase on the page (called on page ranking factors), is important for the search engine assessing your site. A site that is well developed for high search engine rankings […]
My Web Site Doesn’t Work – What Do I Need To Do?
This is probably the most common question I get asked. And it’s a good question. Web sites that don’t work are common. And they generally have some easy fixes. In this article I’ll walk you through how I assess a web site in my efforts to: find out why it doesn’t work, and develop some […]
What Makes A Good Author Photo In Google’s Results
Everything matters with your web site. Everything has an impact. Little things matter and sometimes they matter a lot. We’re doing some worth on Google avatars in search engine results and have been doing some testing. Here’s a couple of articles that talk about what makes a good author avatar. Part 1 shows us some […]
Why Google Analytics Can Be Very, Very Expensive
So you think Google Analytics is a free web site statistics program that helps you with super in-depth analysis if your web site traffic. Nope, it’s really not. I see Google Analytics as very, very expensive for many people. You see, what happens is this: people spend hours reviewing every tiny detail of every single […]