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Air Bnb – You get me (and everyone else it seems)

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I recently spent some time overseas and had a friend meeting me over there. The week before leaving Australia, she fell violently ill and the doctor advised she was not fit to fly! When I received this news, the first point of call was to find out whether we would be refunded for our accommodation. […]

The Three Big Benefits of Search Engine Marketing

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SEO, SEM, SERPs: it all sounds like a bunch of mumbo-jumbo to the untrained ear. But did you know these little acronyms offer huge rewards? It’s not as complicated as you might think. Here’s a simple breakdown on how a little Search Engine Marketing (hola, first acronym translation: SEM), can get you noticed by the customers you’re […]

Do I need Google AdWords? We explain why you do!

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Google AdWords is an extremely powerful tool. No matter the size of your business, Google AdWords can work for you to make your business more successful. Here we explain just how Google AdWords can work for you in our top 10 reasons your small to medium business need to employ Google AdWords. #1 – Get right […]

Our Team’s Marketing Takes The Win

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The Tailored team had a massive win at the Gold Coast Airport Marathon with a brilliant strategy devised by the amazing Jo Clark that had athletes noticing, chuckling and engaging with our client’s brand. fisiocrem is one of Australia’s leading muscle and joint pain relief creams and Jo came up with some beautifully cost effective […]

Advertising Doesn’t Have To Be Perfect

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It doesn’t matter if you’re offended/disgusted/amused/whatever by this ad for a bus company in Wales. The simple fact of the matter is this: it works. It definitely works if the goal of the ad is to get attention. It probably works if the goal of the ad is to position the brand as edgy and […]

Meghan Is All About That Bass, We’re All About The Data

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Whilst our friend Meghan is all about that bass, here at Tailored we’re all about the data and results. So we’re always excited when we get messages like this from clients: My online sales dollars financial year to date this year is 95% higher than same period the previous year. Woohooooo!” Sweet work. Take it […]

Marketing Role @ Tailored

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We require the services of a casual/part-time marketing person to join our modern marketing and advertising agency on the Gold Coast. We’re looking for someone who is outgoing, confident and has great communication skills to succeed in this challenging and varied role. Dynamic and varied role with modern marketing Small Gold Coast agency (established for […]

The Secrets To Top Search Engine Rankings

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Achieving top search engine rankings for competitive terms—that is terms that are searched for a lot – is extremely difficult. In this primer I’ll take you through the basics of achieving top rankings. Content All search engines want to give their visitors the best possible web sites in the results. Because then the user keeps […]

Why web sites don’t work

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I seem to be on a real “Web sites that don’t work” theme at the moment. So I thought I’d stick with it! As an Internet expert, I look at hundreds and hundreds of web sites each and every week. And the vast majority fail. They fail because they simply don’t do whatever it is […]