Good old blogging first made its appearance in the daggy era of the 90’s as an online outlet for a personal diary. Fast-forward 20 years and it has now become an important aspect of any successful business strategy. In fact, many entrepreneurs are making a decent living off blogging alone. With this in mind, here’s […]
Web Content
3 Things that will Change the Way You Think about Your Online Content
The online world is constantly changing, and the marketer’s job is to stay on top of these changes in order to understand how consumers use the internet, and where advertising fits in with that. Incidentally, we happen to be a bunch of marketers here at Tailored, and there are three key trends we’ve found on the […]
Marketing Role @ Tailored
We require the services of a casual/part-time marketing person to join our modern marketing and advertising agency on the Gold Coast. We’re looking for someone who is outgoing, confident and has great communication skills to succeed in this challenging and varied role. Dynamic and varied role with modern marketing Small Gold Coast agency (established for […]
My Web Site Doesn’t Work – What Do I Need To Do?
This is probably the most common question I get asked. And it’s a good question. Web sites that don’t work are common. And they generally have some easy fixes. In this article I’ll walk you through how I assess a web site in my efforts to: find out why it doesn’t work, and develop some […]
Why a web developer should NOT assign copyright for design or content on a web site
The vast majority of the web sites we develop for clients include the web design, photography, graphics and writing of the content. The web design, photography and graphics are all done to ensure the site looks great and maintains a consistency with the client’s brand. We write the copy because we have vast experience at […]
Why Most High School Web Sites Fail
I went to my son’s High School Graduation last night and got to thinking how the school utilizes their online presence. Sure, they have a little web site with lots of good information. But the site is a marketing tool whether they realise it or not. To be an effective marketing tool, the web site […]
2 Simple Steps To Web Site Success
One of the more frequent questions I get asked is “How can I get my web site working better?” The answer is simple: just do 2 things. These things aren’t difficult and there is no great secret involved. With just a little time and effort your web site can be the great asset it ought […]
It’s Not About The Design Stupid!
A recent web site we did was a simple redesign and then we started on the content. Main heading: Stated The Offer Sub Heading 1: Promise Of Free Stuff If The Visitor Buys Sub Heading 2: Testimonial The site had been going a year and had never made a sale. Results – From 0 Sales […]