I went to my son’s High School Graduation last night and got to thinking how the school utilizes their online presence. Sure, they have a little web site with lots of good information. But the site is a marketing tool whether they realise it or not. To be an effective marketing tool, the web site […]
Social Media Marketing
Why Social Networking Is Going To Kick Search Ass
Just so we’re clear, by “Social Networking” I mostly mean Facebook, with a dash of Twitter thrown in. By “Search”, I mostly mean Google. And here’s why Facebook is going to kick Google’s ass (over time, not for the next year or 2) It’s All About Who You & I Trust You see, it’s all about trust. Let’s say I do […]
How Horizon Got Screwed Over By Social Media
A lot of people get screwed over with the fast media we have now. It’s because people don’t care or don’t bother to find out the back story. All we want is the outrage, the disgrace, the juice. And we want it now. Exhibit A Horizon Group Management These are the dudes that are suing […]
Google Information Comes From Many Sources
Every now and then I do a search on my own name. I do it because I want to know what’s being said about me online as a large part of my reputation/brand is online. If you don’t Google yourself, then you should. Google results on your name are an important/common part of how people […]