Social media is the new(ish) kid on the block in business advertising. Social media platforms are online tools that allow you to get in front of your customers without doing the hard sell. Over the next couple of weeks, we will be breaking down social media into bite size pieces so you can understand what […]
Social Media Marketing
Should Periscope Be In Your Scope?
Just read a great article on whether marketers should embrace the latest social media fad called Periscope for brand marketing. It’s basically a live-streaming video app that lets videos be available online for 24 hours, and allows people to search and find your videos. As with any social media or marketing platform, the first step […]
Our Team’s Marketing Takes The Win
The Tailored team had a massive win at the Gold Coast Airport Marathon with a brilliant strategy devised by the amazing Jo Clark that had athletes noticing, chuckling and engaging with our client’s brand. fisiocrem is one of Australia’s leading muscle and joint pain relief creams and Jo came up with some beautifully cost effective […]
Screw The Haters – Here’s Where You Need to Focus Your Energy
I just gave some advice to a client who was asking how he should respond to some negative survey responses he has received. What advice I gave isn’t the usual advice you might get, in fact it’s probably the opposite – but it makes sense to me. Screw the Haters – Here’s Where You Need […]
How To Increase Facebook Engagement
A nice article on Facebook engagement here. More detail in the link, but here’s the headlines: Photo posts get 39% more interaction Shorter posts get 23% more interaction Using emoticons increases comments by 33% Engagement rates on Thursday and Friday are 18% higher Question posts get 100% more comments (use Should? Would? Which? and Who?) […]
Social Media Tips From My 76 yo Mum (Or “We Don’t Want To Listen To Your Shit”)
I’ve just done a radio interview that’s to be aired nationally later today on social media and the dangers of pouring your heart, soul and, quite often, bigotry online. As a quick overview, my main points were: Social media gives everyone a voice and an audience – but sometimes people should just shut the hell […]
Keeping In Touch With Your Customers
It’s important to stay in touch with your customers and visitors. People are much more likely to buy from you when they’ve signed on to your newsletter, or followed you on Facebook. These people have shown they’re interested in your product or service. Are you doing everything you can to keep that relationship going? What […]
How Facebook Is Going To Screw Your Life – And You Probably Won’t Even Know It
Note: I first published this 2 years ago – hugely popular article in terms of reads on this site and even more relevant today. Okay, right off the top I better tell you this article is loaded with profanity and offensive comment. If you’re not comfortable with that, then don’t read on. Let’s get straight […]
Screw The Haters – Here’s Where You Need to Focus Your Energy
I just gave some advice to a client who was asking how he should respond to some negative survey responses he has received. What advice I gave isn’t the usual advice you might get, in fact it’s probably the opposite – but it makes sense to me. Thought it might be of interest. Screw the […]
How To Use Facebook To Market Your Holiday Business
Over the years we’ve developed tons of web sites for resorts and general accommodation businesses. It’s been challenging as the market influences have moved considerably, with the push by the major discount services (like Wotif – wasn’t even around when we first started!) having a huge impact. Add to that the large number of sites that display […]