Facebook ads are often touted as the be all and end all in terms of digital marketing and don’t get me wrong, they can be incredibly powerful for your business. If done right, Facebook’s targeting options allow you to get so granular and specific with who you display your ads to that it’s like hand […]
Social Media Marketing
Facebook News Feed Changes Jan 2018
If you’ve spent any time on the internet in the last week, you have probably heard that the social media industry is in meltdown after Facebook announced further changes to the News Feed that will affect Pages. There’s been a lot of hysteria around these changes and there are influencers within the industry labeling it […]
Don’t Get Penalised by Facebook – Optimise Your Website for Mobile
Ever click on an article on Facebook and get a little frustrated when it doesn’t load right away? More often than not, you don’t end up reading what you clicked on. Well, if you own one of those sites and Facebook is a part of your overall marketing strategy, you had better look out: Facebook […]
3 Things that will Change the Way You Think about Your Online Content
The online world is constantly changing, and the marketer’s job is to stay on top of these changes in order to understand how consumers use the internet, and where advertising fits in with that. Incidentally, we happen to be a bunch of marketers here at Tailored, and there are three key trends we’ve found on the […]
How We Use Facebook Lookalike Audiences to Target the Right Customer
It’s no secret that Facebook knows just about everything about everyone. 1.79 billion users, approximately 15 million of which are in Australia, willingly hand over their personal information, including where they live, their age, where they work and their interests every day. Not only that, but when users engage and interact with posts, including photos, […]
Make 360 degree marketing your new year’s resolution
As 2016 draws to a close, it’s time to take a look at what we did well this year, and how we can make it better in 2017. What are your business goals for next year, and how can we help you achieve them? A considerably broad question, we know. So let us break it […]
How to use LinkedIn – Social Media 101
This post is the fifth in a series of posts about how to use social media. If you missed the others, here is: The Introduction to Social Media How to Use Facebook How to Use Twitter How to Use Instagram LinkedIn is currently the fourth most popular social media platform in terms of monthly visits. […]
How to use Instagram – Social Media 101
This post is the fourth in our series of posts on how to use social media. If you missed the others, here is The Introduction to Social Media How to Use Facebook How to Use Twitter Instagram is one of the newer social media platforms on the scene and is one of my personal favourites. Unlike […]
How to use Twitter – Social Media 101
This is the third post in our Social Media 101 series. If you missed the others, you can read them here: The Introduction to Social Media How to Use Facebook Twitter is just one of many social media platforms out there and can be the most difficult to see the immediate value it can provide […]
How to use Facebook – Social Media 101
This post is a part of our Social Media 101 series. You can view the introductory post here. Facebook is by far the biggest and most used social media platform. Put simply, Facebook is a platform where you can converse with your friends or customers both privately and publicly using photos, videos and messages. If you are […]