As the Gold Coast’s top rated ad agency, we do spend a little time on ensuring we show up in searches on Google when people are looking. Because we’re a full service firm, there are lots of different terms we might target, which increases the challenge. One of the key parts of the Google search […]
Search Engine Promotion
Results are the only real measure of your SEO success
The Big Boss was chatting with a new client earlier this week and stressing the importance of results being the only measure of effective search engine optimisation. Sure, it’s great to do all the right things – but only if they work. So we did a bit of digging on our past Google ranking results […]
The Three Big Benefits of Search Engine Marketing
SEO, SEM, SERPs: it all sounds like a bunch of mumbo-jumbo to the untrained ear. But did you know these little acronyms offer huge rewards? It’s not as complicated as you might think. Here’s a simple breakdown on how a little Search Engine Marketing (hola, first acronym translation: SEM), can get you noticed by the customers you’re […]
Coastal Turf say Grassias!
I guess you could say the grass actually is greener when you work with us… In August we started a Google Adwords campaign for one of our clients, Coastal Turf. We identified there was a huge opportunity based on Google search trends and volume so we got the A-team together to develop a strategy to […]
Changes Afoot
Google is rolling out the latest change to their algorithm shortly and say there will be a noticeable effect on about 1% of web site rankings. We’re now checking rankings to see if any of our clients have been negatively affected – usually not, because the changes generally target search engine guys trying to game […]
You Don’t Actually Need A Web Site
You know what, you don’t actually want a web site. A web site is just like an ad in the local newspaper or a word of mouth marketing campaign or having a business Facebook page. It doesn’t matter that your web site is a web site. What Your Web Site Should Be What it needs […]
Gold Coast Accountants Site
Just redoing a few sites so they’re a bit neater and easy to understand for searching – first off the rank is for Gold Coast Accountants at Oculus Group. He likes the idea of being the world’s best accountant! The Director (David de Closey) is a mate of mine who’s a mad keen triathlete and […]
New Google Display & What It Means For You
I spend half my time trying to keep up with the latest and greatest from Google and Social Media. I’ve just noticed that Google have launched a new way they show web site links on their search results page that means it’s more important than ever to get to the top. As you’ll see by […]
How To get More Bang For Your Buck
I’ve had a few emails and calls regarding a previous blog post about Google AdWords advertising from a couple of days ago. The main question being how do you get campaigns so efficient. Well, the first answer to that is start measuring what happens on your site. Here’s an email I sent a client today […]
Yahoo & Bing Getting Ready For Search Alliance
The two Internet industry giants, but search minnows, Yahoo and Bing (Microsoft) are moving into a search alliance to try and have a crack at search engine giant Google. Hopefully, the alliance will provide some competition to Google because that competition will result in a range of benefits for the general online business and searcher. […]