Anthony and I spent the past couple of days with one of our clients who is a smart operator. This guy has just taken over a business and he wants the current web site redeveloped. The Web Site Isn’t An Expense He doesn’t see his web site as an expense at all. That’s the last […]
Public Relations
The Write Way To Success (And Good Manners)
My son Jack (AKA Golden Boy) was recently a finalist in a major community awards here in Australia. The winners were announced for each of the 4 categories at a formal cocktail party in Brisbane, complete with tons of food, drink and music. It was a beautifully organised evening with nothing left to chance. Let […]
Danish Woman Aren’t All Drunken Sex Fiends
Who, in their right mind, would think that doing this video below to promote Denmark using the premise that its woman are beautiful and as eager for a shag as a dog on heat, wouldn’t create hordes of furious people (especially Danish women) looking to castrate the marketing people responsible?? https://www.youtube.com/watch?v=S-SSHxGGpjM But then there’s this side of […]
How Horizon Got Screwed Over By Social Media
A lot of people get screwed over with the fast media we have now. It’s because people don’t care or don’t bother to find out the back story. All we want is the outrage, the disgrace, the juice. And we want it now. Exhibit A Horizon Group Management These are the dudes that are suing […]
Speaking Of Heart Of Gold……
Hailey is the daughter of Toni and Phillip of the Heart of Gold Film Festival. Hailey is far more talented than one person deserves to be – check out her amazing photos and magical videos on her site: You Can’t be Serious Her husband is Andrew – he’s also a very talented guy (he designed the Heart of […]
The Secrets To My (& Your) Success
Someone asked me the other day what my secret to success was. We’ll, I’ve done okay. But it wasn’t due to one thing. It was 4 things. Here are my 4 secrets to success in business: Huge Ego – I believed passionately in what I was doing. I believed that I was doing a great […]
The Antarctic Ice Marathon – A Marketers Dream
Want to run a marathon (or 100 km) with a difference? Heard of the Antarctic Ice Marathon? A brilliant race that markets itself. Why? Because it’s so different and chat worthy that guys like me will blog about it, other people will talk about and journalists will write about it. Easy. I’d guess the race organisers wouldn’t spend […]
I Did Not Have Sex With Tania Zaetta………Either
I’ve always been a big fan of Max Markson, one of Australia’s leading agents of all things celebrity. Max never takes anything too seriously (except his 20%!) and finds an angle in everything for his clients. Tania Zaetta is a C A (sorry Max) grade celebrity here in Australia. She was accused last year of having had sex with troops […]