Most people will tell you that to increase your profits you need to do two- (2) things: increase your number of customers, reduce your costs. And whilst they are excellent ways to grow your business, I’d like to add a couple more into the mix here. And I know just what you are going to […]
General Marketing
How to attract as many hugely profitable customers you can handle – do just 2 things!
Do you know who our best customers are? That is a ridiculous question, I know! Because you are reading this article and can’t actually answer. But that’s okay because I don’t like being interrupted! Most businesses best customers share these attributes: very cheap or free to attract keep coming back to buy recommend you to […]
How Do You Write An Effective Advertisement
I’m sitting here reading a marketing magazine (the creative genius behind it called it….’Marketing’. I actually love the name. Perfectly descriptive and you know exactly what it is about). Anyway… …in the back of the magazine they have the usual classified ads. One such ad reads something like: Top 5 reasons why this ad is […]
Why your marketing should be as cheap as chips
(If your marketing isn’t, then you’re doing it wrong) Chips are cheap. Real cheap! Depending on the Fish & Chip shop you go to, the minimum can be as little as $1.20. That’s cheap! That’s about how much your marketing should really cost you. Okay, so there might be an initial need to fork out […]
Why you might not want to attract as many customers as possible
It’s possible that one of the worst things your marketing can do is attract thousands and thousands of customers to your business. Sounds a bit silly, right? Let me explain….. I had a client. He is a landscaper. Hardworking, experienced and expert. He employed just 1 fellow and they had been in business for years. […]
Why The Heck Does He Want Me To Manage Him?
I had a meeting today with a businessman and his manager. They flew up from Sydney to have a chat. They were great guys. Both very intelligent, very switched on and very committed. Good and decent people. They came to discuss us managing a part of his business. During the meeting it came out that […]
Why it doesn’t matter if your business idea is already taken
As a marketing guy I get to see a lot of new business ideas. And a lot of old ideas. Some good, some bad. Do you have a business idea that could make you millions? Good for you. Pursue your dreams and I hope you make it big. Real big. But a new idea isn’t […]
Death by annoyance – why email is dying
My feeling is that email marketing is losing its relevancy for many, many people. It’s dying a slow and painful death and, despite various organisations applying a band-aid to the gaping wound (in the form of spam control), it’s on its last legs. I read some research recently (can’t recall the specifics) that cited 72% […]
Best Value Dinner I’ve Ever Had – But Up The Creek Doesn’t Have Any Customers
My wife and I went out for dinner on Saturday night with some friends. We went to a little restaurant near our home called ‘Up the Creek’. (Yes, it is indeed situated next to a large creek!) The restaurant has a special deal going: 2 main courses and a bottle of wine for $30. Incredible […]
“I have a present for you!”
I met a friend of mine for coffee and a catch up last week. We met outside the pre-arranged coffee shop and Jan, myself and Jan’s 4 year old daughter wandered on in. We were met very quickly by the waitress. She crouched down. “Hello there! We love little girls coming to our shop. We […]