Shanae, our Receptionist and social media guru, turned 19 on Monday so we had a little cake for her. Looking at the photo Jo took, I saw that we have probably Australia’s most dedicated employee. Can you see why? Here’s The Proof She’s already opened and read her birthday card Her present is on her […]
General Marketing
Our Team’s Marketing Takes The Win
The Tailored team had a massive win at the Gold Coast Airport Marathon with a brilliant strategy devised by the amazing Jo Clark that had athletes noticing, chuckling and engaging with our client’s brand. fisiocrem is one of Australia’s leading muscle and joint pain relief creams and Jo came up with some beautifully cost effective […]
The other question you should ask every customer
I know I’ve mentioned in these articles before about asking the ‘golden’ question. That question is “Why should the customer do business with you?” It’s an incredibly valuable question. Figure that one out and you’ll have a terrific business. But I have another big question you should ask! And, as usual, I’m going to give […]
Facebook Can Now Follow You From Phone To PC
Facebook has added the ability for marketers to track customers across devices when a displayed ad is followed by a purchase, according to a blog post from the company Wednesday. “Cross-device reporting” will allow advertisers to track users’ activity across multiple devices, including smartphones, tablets, and computers, to better understand how their ads convert viewers […]
2 Simple Steps To Make Your Web Site Work Better For You
The goal of the vast majority of web sites is to make the sale. Now the “sale” might be anything from: generating a lead selling a product signing up for a course downloading a report lots of other things Rich Page has an excellent article oh how to skyrocket your conversion and his simple suggestions […]
Being Found Isn’t Always About Search
I have a client at the moment launching a business with a new concept. That is, it’s a new product that hasn’t been available before. The client wants to be found in Google and, like many, sees this as the easy path to success (it can be for many businesses). But he won’t be found […]
Screw The Haters – Here’s Where You Need to Focus Your Energy
I just gave some advice to a client who was asking how he should respond to some negative survey responses he has received. What advice I gave isn’t the usual advice you might get, in fact it’s probably the opposite – but it makes sense to me. Thought it might be of interest. Screw the […]
5 Things To Do Today For 4 Results
If you’re in business, one of your biggest business assets, almost without question, will be your customer database. The name and contact details of each and every customer is absolutely vital. If you don’t have them, then get them. Stop reading and make a list. RIGHT NOW! It’s that important. Okay, you’ve kept reading…..that’s great […]
Why your marketing should be cheap… real cheap
People I talk with often assume that the marketing we recommend will be expensive. After all, they reason, only the big boys have the money to do really effective marketing. And only by spending a fortune can you generate great sales. Wrong! Your marketing should be cheap. Very cheap. And it should be cheap because […]
Test, measure and save yourself thousands of dollars
As part of our ongoing marketing we are just about to use what’s called an “Unaddressed Delivery Service.” (That’s a fancy name for having our promotional material dropped into post office boxes.) Just because some marketing is easy doesn’t mean it is cheap. And just because it’s cheap doesn’t mean it’s good value. I’ll use […]