It was 1974 and I was 8 years old. 1974 was a time, for me anyway, when you played all day with the neighbourhood kids – riding your bike, football, cricket, fishing, Cowboys & Indians, Cops & Robbers, trying to chat up the beautiful Catherine Beazetto….all these activities jammed into endless summer days. One of […]
Customer Service
How A $300 Fix Is Costing This Business $190,000 A Year
In marketing and business, it’s important that all of your service offering work together to make the sale. I have a neat little example to show how being poor with 1 thing stops a sale completely. You see, I have a local BP Petrol Station about 1 km from where I live. It’s in a […]
5 Things To Do Today For 4 Results
If you’re in business, one of your biggest business assets, almost without question, will be your customer database. The name and contact details of each and every customer is absolutely vital. If you don’t have them, then get them. Stop reading and make a list. RIGHT NOW! It’s that important. Okay, you’ve kept reading…..that’s great […]
So near yet so far! The worst customer service.
I wrote this article a few years ago but nothing has changed and I think it has some important points in it so here it is again: I have an 11-year-old son called Jack. Jack loves camping. It was Jack’s birthday last week. He received $150 cash from various friends and relatives and had his […]
Online Shopping Growing Fast
Interesting story just now on News.com.au re online shopping. Here’s the interesting stuff: Local retailers account for almost 75% of the $12.3 billion spent online in past 12 months. Peak sales time is our lunch break, then 8pm – 10pm Under-30s are the fatest growing group of shoppers (almost 50% of all online purchases) Currently […]
How to sell anything to anyone, and have them begging for more!
Okay, so I lied!! Maybe. If you read that headline above, then you’re probably expecting an article on selling. But this article has nothing whatsoever to do with selling. But if you do what this article says, your customers will buy from you all day, everyday. And keep on coming back to buy again! Selling […]
How to blow your profits through the roof… even without extra customers!!
Most people will tell you that to increase your profits you need to do two- (2) things: increase your number of customers, reduce your costs. And whilst they are excellent ways to grow your business, I’d like to add a couple more into the mix here. And I know just what you are going to […]
How the Golf Putting Machine in our boardroom helped make a sale
Running your business on a day to day basis means you have a fantastic idea of what’s going on. Part of that commitment to knowing what is going on with your market includes knowing the things that influence your customers to buy what you are selling. On Friday, during a meeting with a client, I […]
What To Do When The Customer Complains
Mistakes can happen and they can happen a lot. We all try to minimise them in our business, but nobody’s perfect. So, how should you deal with complaining customers? 4% of dissatisfied clients complain 91% of dissatisfied clients will not do business with you again 80% of dissatisfied clients tell 10 people 20% of dissatisfied […]
How a moron does business – the case of the “Cookies, Cakes & Cartridges” business
(This article was written on August 25, 2004. Because it has a half decent message I’ve republished it so more people get to read it.) We had a guy called Paul come in and make his pitch for our ink/laser cartridge business. The business he is with provides free delivery and a free cake with each […]