As regular readers know, I crap on a fair bit about being remarkable in your business so that people remark on it to others. Word of mouth is often the most powerful marketing asset for any business, but most don’t actively set out to generate amazing stories because, well, because it’s often just easier to […]
Client Care
2 Decisions About Hookers & Forrest Gump
I made a couple of decisions today that went against the advice of the guys in the office. 2 decisions that could, very easily, impact very significantly on the number of speeches I get booked for in the next few months. If I’m wrong, and I often am, then these 2 quick decisions – I […]
Now This Is A Review!
We help one of our clients in his responses to his Trip Advisor (accommodation review site) reviews – our client owns a holiday resort. Just come across the best line I’ve seen on the site: “Maybe the only disadvantage in my review, I cannot find that exact and beautiful words to describe the unit I […]
The Anatomy of A Sale………Almost ;o(
I took a call yesterday from a conference organiser – let’s call him Dave. Seems his speaker on Social Media at the conference pulled out at the next-to-last minute and they needed a speaker. Fast. A 1 hour 45 minute presentation on Social Media on Wednesday. So it was going to be a bit of […]
Refrigerated Transport Site Launched
And then there’s a real favourite – this beautiful refrigerated transport company web site. I’ll write a few more details about this site next week as it’s a neat case study on branding and bringing a whole range of stakeholders together to get a great result.
Some Lovely Marketing From Air New Zealand
Some brilliant branding marketing from Air New Zealand over the past year or so with their cheeky/funny ads. Some more excellent marketing with their latest ad being pulled out of circulation after “outraged locals” complained. Now instead of the cheeky ads being displayed online, they’re plastered all over mainstream media reporting on it. (The ads […]
Why Ordering Triples Tells What Sort Of Person You Are
A business owner client told me a story earlier of taking her team (and partners) out to dinner for a Christmas celebration a few years back. A nice fancy restaurant was chosen and guests were told that the food and drink was on the business. Terrific – a nice reward from a generous host for […]
Keep It Simple For The Stupid People
Have you ever wondered just how simple you need to make your web site or advertising material? Have you ever wondered just how little attention people pay? Well. here’s a neat little example. You see, 4 years ago I wrote a little blog post about the marketing of Quilton toilet paper. Amazed That People Think […]
Search Engine Ranking Timelines – Doesn’t Always Happen This Perfectly!
Here’s a pretty typical exchange with one of our clients. We’re trying to help her get Google to understand what her web site is about and to rank it higher for a very competitive term. The client is in the US and I call her “Client” (smart, huh?!). I’m the arrogant loud-mouth (“Me”) who essentially […]
Everything Matters – Looking For Clues Not To Buy
A few mates and I are heading to New Zealand next year to ride motorbikes, booze and generally live it up away from the disapproving glares our our collective wives. Sometimes I write stuff with my fingers crossed, hoping to find that fine line between what’s funny/amusing/slightly offensive and what my wife might kill me […]