I recently spent some time overseas and had a friend meeting me over there. The week before leaving Australia, she fell violently ill and the doctor advised she was not fit to fly! When I received this news, the first point of call was to find out whether we would be refunded for our accommodation. […]
Case Studies
New app transforms buying art
Being a marketing guy of some 20 years of being in the trenches and marketing every product known to man, I’m always loathe to hype anything too much. You’ll never hear me say one of our client’s products or services will “revolutionise their industry”. But …….Art Lovers Australia have just released an app which makes […]
Your options when a domain name squatter grabs your domain name
An existing client (a computer repair business) just called to ask for some advice on behalf of one of his clients who let his domain name lapse and subsequently had it registered by a domain name squatter. Here’s our advice back to our client. You called up….. “You called up about your friend with domain […]
The power of ‘unconventional’ marketing channels
On Saturday hundreds of fans lined up (some for over 14 hours) at Pacific Fair Shopping Centre here on the Gold Coast to get a selfie with the vlogger James Charles. You may not have heard of James Charles or understand the content or purpose of vlogging but that doesn’t mean it doesn’t work as […]
Aussie legend launches new site
Australian swimming icon Laurie Lawrence is the brains behind the world’s most comprehensive and reputable online training platform for swimming. For parents, coaches, swim teachers and swim schools, the resources set the standard. We’re thrilled to be part of the journey with Laurie, Ben, Steve and the team in launching this site on Monday. Go […]
The $30,000 Coffee & Social Influence
This photo is from this morning at our local coffee shop – Mr Bengel’s – across the road from the office. Every person in the photo is one of the Tailored Media team. That’s 10 people in the photo, plus me. All having coffees. Many go back for a second coffee later and a bite […]
Dear Aussie Mums – Please Try Harder!
Mums across Australia have been left feeling inadequate and unworthy this week following the rant of “Instagram star” Essena O’Neill. The Sunshine Coast teenager took to the Internet to complain about the fact that her life, consumed by the treachery of social media, has grown to become devoid of meaning after years of fakery and […]
FREE Photoshoot Brief Document
We do a few photoshoots for clients and use a Photoshoot Brief Document we put together so that the photographer has a much better idea of what sort of image we’re after. If you do any photoshoots, your photographer will love this filled in with your ideas. Use A Pinterest Board To Show The Style […]
ABC Brick Sales Are The New Kings of The Castle!
Kings of the castle! A huge congrats to one of our oldest clients ABC Brick Sales, on the big move into their new headquarters in Arundel after operating out of Labrador for 24 years. They are one of the biggest brick, blocks and pavers suppliers in Queensland and we are thrilled to be part of […]
The Perfect Salesman
The perfect salesman isn’t some fast-talking, glib American vigorously self promoting his way to his next billion. It’s not the statesman diplomatically negotiating the way to world peace. And it isn’t McDonald’s. It’s a guy called Mike. Mike has a shop that sells bikes. It’s called Mike’s Bikes. Mike’s fronts onto a main road, in […]