Here’s an interesting read. When you shop online, there’s often customer reviews posted beside/below the item. Reviews Aren’t Reliable They’re not reliable. We don’t know who wrote them, we don’t know their qualifications, we don’t know their biases. So we can’t trust the review. And yet, they’re effective. This study says: 65% of potential […]
Business tips
What Makes A Good Author Photo In Google’s Results
Everything matters with your web site. Everything has an impact. Little things matter and sometimes they matter a lot. We’re doing some worth on Google avatars in search engine results and have been doing some testing. Here’s a couple of articles that talk about what makes a good author avatar. Part 1 shows us some […]
A Guarantee Is Your Brand
A guarantee can be a pretty powerful marketing tool. But when is a guarantee a ‘real’ guarantee. I just saw this headline on News.com.au – “QCAT finds Flight Centre’s ‘lowest airfare guarantee’ not legally enforceable as matter of law” The article talks about Australia’s largest travel agent (Flight Centre) not honouring a prospective customer’s request for […]
Media Training 101 – Never Admit Responsibility
If you ever wonder how much you see and hear in the media is bullshit, training or legitimate, have a listen to the A Current Affair interview with the 2 DJ’s who made the prank call to the King Edward VII hospital sparking a terrible chain of events. It’s a beautiful example, I think, of […]
Dialing Up More Business With Smart Phones
Half the battle of what I do is thinking a bit differently to everybody else. I have to look at business or marketing or a web site and apply a bit of my knowledge, experience and unique perspective to see how it can benefit my clients. Here’s one: A few weeks back my 2 sons […]
Online Shopping Growing Fast
Interesting story just now on News.com.au re online shopping. Here’s the interesting stuff: Local retailers account for almost 75% of the $12.3 billion spent online in past 12 months. Peak sales time is our lunch break, then 8pm – 10pm Under-30s are the fatest growing group of shoppers (almost 50% of all online purchases) Currently […]
Business Genius or Complete Dumbass?
I have a mate who has just had some long awaited business success. This is what he told me after he made the massive deal: “I’m not sure if I was stupid for persevering with the business for so long, Or smart to stick with the business with full faith it would be successful.” The […]
How To Use Facebook To Market Your Holiday Business
Over the years we’ve developed tons of web sites for resorts and general accommodation businesses. It’s been challenging as the market influences have moved considerably, with the push by the major discount services (like Wotif – wasn’t even around when we first started!) having a huge impact. Add to that the large number of sites that display […]
Why Google Analytics Can Be Very, Very Expensive
So you think Google Analytics is a free web site statistics program that helps you with super in-depth analysis if your web site traffic. Nope, it’s really not. I see Google Analytics as very, very expensive for many people. You see, what happens is this: people spend hours reviewing every tiny detail of every single […]
Just ask. One- (1) very simple way to make a sale.
A couple of years back I made a small speech to a major business group in my home town. The function was attended by 600 people (300 more than the function usually gets) because the key note speaker was a guy called John Singleton. John is a major player in the advertising industry in Australia and […]