People I talk with often assume that the marketing we recommend will be expensive. After all, they reason, only the big boys have the money to do really effective marketing. And only by spending a fortune can you generate great sales. Wrong! Your marketing should be cheap. Very cheap. And it should be cheap because […]
Business tips
Web Tips Galore
We look at a lot of aspects when developing a web site. Here are a few aspects we consider day to day when developing a site to be as effective as possible. Hope these tips help you. Virtues Of A Minimalistic Home Page The virtues of a minimalistic homepage Serve as a squeeze page (no […]
The 3 step guide to winning prestigious business awards – and getting the biggest bang for your buck
I first realised the power of winning prestigious business awards back in 1999 when my brother Pete won one of the major awards in the city we both live in. I had the chance to, up close and personal, see the incredible impact that an award can have on a business. And what an impact […]
Size does matter!!
A new study out of the US confirms what short people have always feared – tall people are perceived as more successful and they get paid more! Each 2.5cm apparently adds $US783 ($1135) a year to a person’s income! “Height matters for career success,” said Professor Timothy Judge, whose research found the taller the person […]
Resort web site – how to generate more online bookings
I’d like to start this article a little differently by saying this: The objective of the article is to provide a very simple introduction to search engine rankings. I will provide the very basic elements of achieving high search engine ranking for web sites here, but please be aware that much more information than provided […]
How Much For The World’s Greatest Idea?
Over the years I’ve had people tell me some stupid business ideas and some fantastic business ideas. I’ve signed more Non Disclosure/Confidentiality Agreements than most (about 3 billion!). But here’s the thing: For a silly business idea I’ll pay you $1. For a brilliant business idea I’ll pay you $1. An idea is worth almost […]
When You Need To Sack Your Web Developer
One of my Facebook friends is a previous supplier of services I’ve used when holidaying. They announced, with much excitement yesterday that their brand spanking new site was launched and live and wasn’t it pretty?! So I took a look. I could hardly see it. And I could hardly see it because I was using an iPhone […]
Browser Wars Continue
Here’s a nice article for the technical among us about Internet browsers and who’s winning that war. Especially for the graphs at the top. Key indicators for me: Mobile browser landscape is radically different from Desktop browser landscape Safari has a huge mobile marketshare, which means iPods, iPhones, and iPads. Android has steady but slow growth, with […]
Why Trip Advisor Tells Me I’m In The Top 1%
I do a fair bit of travelling around the place and do a few reviews on Trip Advisor of the hotels I’ve stayed in, restaurants I’ve eaten in and a few other bits and pieces. Trip Advisor have just emailed me to let me know I’m among their top 1% most-read reviewers of all time. Sounds impressive, […]
One of the biggies in selling your product or service
I’m a guy and that means I think I’m perfect! (Us guys are all ego driven!) But I’m actually not perfect. I’m short-sighted – which means things far away are a bit of a blur. So I wear contact lenses. Soft, disposable contact lenses that last about 2 weeks. When I take my contacts out […]