One of the web marketing things we do here at Tailored is managing client’s Google AdWords pay per click ad campaigns. It’s something I’ve been doing for years and have a fair bit of success at. We generally charge a set up fee and then 15% of the ad spend or $50 per month (whichever […]
Business Marketing
Your Goals Should Drive Your Web Development
An important (super important) consideration when you develop your web site is what’s driving the development? Do you want the site to look pretty? Do you want it to make sales? Have you got a goal of getting 10,000 newsletter subscribers within the first 2 months of operation? What’s your marketing plan for the site? […]
Now This Is A Trophy
A few weeks back my 2 sons (Jack and Harry) competed in a 5 member school team (4 students and a teacher) in the grueling 96 km Kokoda Challenge. The lads trained very hard for months leading up to the event and were pretty keen to win the school section (there were 66 teams competing). […]
Keynote Speeches Brisbane and Gold Coast
One thing I really enjoy doing, and am okay at, is giving speeches. It’s something I really should market more because I seem to get some pretty good feedback when I go along and have a chat. “….Inspirational & Absolutely Hilarious” “Brendon Sinclair’s talk was inspirational and absolutely hilarious.” “Bloody brilliant – you summed up […]
Real Life Copywriting Tips
I just got sent a draft of a customer’s email newsletter. Thought my response might be useful for those writing web pages and newsletter. ================= Thanks Brooke Looking good. Quick tip – break your paragraphs up a bit. Way too much text which puts people off reading. You can break the text up in a […]
The Other Great Thing Surveys Give You
The other great thing surveys give you, aside from very useful information, is an opportunity to contact your target market. Let’s look at the contacts made for my latest client doing a survey: Email sent – Please do survey Email sent – Reminder to do the survey Email sent – Final reminder to do survey […]
Deserting Rugby Players Show The Power Of The Personal Brand
Here in Australia a couple of star players from the National Rugby League (NRL) code have signed multi-million dollar deals to switch football codes and play Australian Rules Football (AFL), a very different sort of game. It’s almost akin to a US basketball star at the peak of his career switching to play baseball – […]
Keep It Simple For The Stupid People
Have you ever wondered just how simple you need to make your web site or advertising material? Have you ever wondered just how little attention people pay? Well. here’s a neat little example. You see, 4 years ago I wrote a little blog post about the marketing of Quilton toilet paper. Amazed That People Think […]
Social Networks Now Outstripping Google & Friends
Some interesting information with UK Hitwise claiming that “social network sites now receive more UK Internet visits than search engines…..May was the first ever month that social networks have been more popular than search engines in the UK.” Of the social network sites visited in the UK, Facebook accounts for 55% of all visits, almost […]
Low Expectations Make For A Great Date (And You Don’t Really Need That iPad)
I was talking with a client today who is in the dating business. She told me they have the most luck matching up a certain nationality of women because, in her words: “As long as the guy isn’t an alcoholic, doesn’t gamble all their money away and doesn’t beat her, she doesn’t care what he […]