Business Marketing

We have just signed up to complete a web site for a dating agency – as part of the process I’ve been reading up on what influences people’s choice decisions when they visit dating sites. According to the brilliant Freakonomics: For men, a woman’s looks are of paramount importance The richer a man is, the […]

Here’s the power of relationships at work. A client asked us yesterday to go from zero to a completed brochure by today. We accepted the gig because we’ve worked with him for years and he knows us well. We asked our graphic artist to do the design. He did because we’ve worked with him for […]

Just chatting with an old client – he’s been a client for close on 10 years. He asked us to do another web site for him – this is about the 4th one I think, from memory. He said, “Register the domain, organise hosting, etc.” His offsider, his numbers man, said “But if we register […]

Daniel Craig, who plays the new James Bond, arrived here in Australia. From news reports he had “……a more downbeat look, topped off with a rather unflattering blue beanie over his famed blond hair. Lacking any of the Bond aura, a shaken but not stirred Craig was whisked through Sydney airport…” Clown. He’s a brand […]

I’m doing some working for a marketing client and for us to start this work – which he says is “extremely urgent” – all we need is for him to send us one- (1) file from his computer via email. I’ve emailed him 3 times requesting the file. I’ve called him twice. I even offered […]

As you might know I bit of public speaking to business groups, universities and the like. Although it takes a lot of time and energy to put together a speech – a minimum of 2 days up to 100 hours work for a 20-30 minute speech – many of the speech I do are done […]

I have a client who is in a fairly specialised niche. He takes a full page Yellow Pages advertisement every year because his main competitor does. In fact the rep says to my client “You need to take a full page ad because your competitor does. You don’t want him to get an advantage do […]

As a manufacturer or distributor of products there can be huge frustration in getting your product in front of your target market. I have a distributor client who sells a health related product who is so fed up with super-slim margins, no retailer support and slow payments from retailers that he has (successfully) started to […]

In one of the newspapers I read today, there was an article talking about “Whisper” marketing. The example used was this: A good looking girl in a bar starts chatting to a guy. He buys her a drink. She asks for a new vodka, called “Vodka-O”. Whilst she is drinking it, she talks up the […]