Some brilliant branding marketing from Air New Zealand over the past year or so with their cheeky/funny ads. Some more excellent marketing with their latest ad being pulled out of circulation after “outraged locals” complained. Now instead of the cheeky ads being displayed online, they’re plastered all over mainstream media reporting on it. (The ads […]
Business Management
How To get More Bang For Your Buck
I’ve had a few emails and calls regarding a previous blog post about Google AdWords advertising from a couple of days ago. The main question being how do you get campaigns so efficient. Well, the first answer to that is start measuring what happens on your site. Here’s an email I sent a client today […]
Why I Don’t Like One Of Our Business Models
One of the web marketing things we do here at Tailored is managing client’s Google AdWords pay per click ad campaigns. It’s something I’ve been doing for years and have a fair bit of success at. We generally charge a set up fee and then 15% of the ad spend or $50 per month (whichever […]
Why Ordering Triples Tells What Sort Of Person You Are
A business owner client told me a story earlier of taking her team (and partners) out to dinner for a Christmas celebration a few years back. A nice fancy restaurant was chosen and guests were told that the food and drink was on the business. Terrific – a nice reward from a generous host for […]
Your Goals Should Drive Your Web Development
An important (super important) consideration when you develop your web site is what’s driving the development? Do you want the site to look pretty? Do you want it to make sales? Have you got a goal of getting 10,000 newsletter subscribers within the first 2 months of operation? What’s your marketing plan for the site? […]
How I Made A HUGE Sale Yesterday……..And You Can Too
I made a decent sized sale yesterday and here’s how it went down. This old client and I met up for coffee. This guy has been a client of mine for years. We’ve done a little web work, a little marketing. Yesterday we talked mostly marketing. I said, “Okay, I’ll do some marketing for you.” […]
Keynote Speeches Brisbane and Gold Coast
One thing I really enjoy doing, and am okay at, is giving speeches. It’s something I really should market more because I seem to get some pretty good feedback when I go along and have a chat. “….Inspirational & Absolutely Hilarious” “Brendon Sinclair’s talk was inspirational and absolutely hilarious.” “Bloody brilliant – you summed up […]
You Don’t Always Want Your Advertising To Work
Years ago I was doing some marketing for a client when I told him to stop his Yellow Pages advertising. “But why?” he asked. “Yellow Pages generate me most of my leads,” he said. He was right. Yellow Pages did generate loads of leads for his business. And that was the reason he was going […]
The 4 Must Do Marketing Strategies In Tough Times
I’ve been getting asked more and more often these days what people should do to help ensure their business gets through the tough times many businesses are now going through. Here’s a simple 4 point plan on helping your business succeed: 1. Start Measuring Measure all the key indicators for your business – they might […]
Does Selling Your Product Online Reduce The Amount Of Sales You Can Make?
Had an interesting case with a client relaunching an old web site. The client is selling products with prices ranging from $50 to $5,000. His main Point of Difference is a significant discount on the recommended retail price. Doesn’t Quantify The Discount But the web site doesn’t quantify the discount. Just says there is a […]