Just redoing a few sites so they’re a bit neater and easy to understand for searching – first off the rank is for Gold Coast Accountants at Oculus Group. He likes the idea of being the world’s best accountant! The Director (David de Closey) is a mate of mine who’s a mad keen triathlete and […]
Business Management
2 Simple Tips That Could Make A Huge Difference To Your Business
I have 2 simple tips to share that every business should do. They’re tips I’ve shared before, but sometimes you’ve just got to repeat yourself! Tip # 1 a client described as “the best thing I’ve ever done in business.” Tip # 2 was described as a “saviour” for his business by another client The […]
New Google Display & What It Means For You
I spend half my time trying to keep up with the latest and greatest from Google and Social Media. I’ve just noticed that Google have launched a new way they show web site links on their search results page that means it’s more important than ever to get to the top. As you’ll see by […]
Stand Out Or Die!
Unique Selling Proposition is the term given by marketing people like me to mean you have to stand out. And unlike what a lot of marketing consultants say, this bit of advice is actually true! Stand Out Or Die! That got your attention! Think of it like this. 10 companies sell computers. All at the […]
Personalise & Build Trust – A Quick Example
I was in the office on Saturday afternoon at 4.53 pm (I have a home office, so it wasn’t any enormous hardship!). The phone rang so I answered it. I’m good like that ;o) Martyn Was Checking Out The Bike Lifts It was Martyn, a guy who was checking out our Bike Lift web site […]
Mums Never Mention The Hookers & The Drugs
I have this theory about resumes. Resumes are a lot like your Facebook photo. They’re also a lot like your mum. And they’re like the web site of web designers. None of them should be believed. Mums NEVER Mention The Hooker & The Drugs Let’s face it, 99% of us put on the most flattering […]
Being Good Is More Important Than Being Pretty
We track a lots of things in our business and one the major ones is how our web development customers hear of us. It’s obviously a pretty important key indicator for us. After all, if we get all of our customers from a newspaper ad, then we’ll take more newspaper ads. If we’re spending $10,000 […]
How A Problem With Your Product Or Service Can Lead To Great Marketing
A few months back I zipped over to New Zealand and rode around the North Island for 10 days on motorbikes 5 mates and I hired from Te Waipounamu Motorcycle Tours. On Day 4 of the trip one of the motorbikes didn’t start for some reason. Bummer! Anyway, a quick call to John back in […]
“The Guy Who Speaks Without Sense?”
Ever since I popped up my site dedicated to the public speaking I do, I’ve generated a lot more speaking gigs. Someone called today and asked “Are you the guy who speaks without sense…….errrr, I mean notes?” The Weird Thing About Public Speaking The weird thing about public speaking is that if you can do […]
How To Market A Hospital – Push Over Old Ladies??
When I was marketing private hospitals years ago it was pretty simple. All you have to do, as in any marketing, is identify who makes the buying decisions and get your offer in front of them. You also look at what influences your target market to buy. One of the main ways a hospital gets […]