Client asked how me yesterday to get his advertisements read more. But the thing is people don’t read ads. People Only Reads What Interests Them They read what interests them. Sometimes that might happen to be an ad. Your ad shouldn’t be about you or your company or your product or your service. Your ad should be […]
Business Management
“Don’t Bloody Discount”
A client just emailed me asking me if he should discount his service. My answer was what it always is. “Never compete on price, always compete on value. Competing on price means your focus is always on price (a low price), not on being the best cleaner you can be. Your focus should be on […]
3 Times More Sales, With The Average Sale Price Over 4 Times What It Used To Be
I asked one of my clients for a testimonial and he’s just sent it through. It is without doubt our best ever testimonial… even if Luke does make fun of me! (Laugh it up funny boy. Next month’s bill is doubled.) 3 Times More Sales, With The Average Sale Price Over 4 Times What It […]
You Don’t Actually Need A Web Site
You know what, you don’t actually want a web site. A web site is just like an ad in the local newspaper or a word of mouth marketing campaign or having a business Facebook page. It doesn’t matter that your web site is a web site. What Your Web Site Should Be What it needs […]
What We Can Learn From Dog Pee
My wife Mel has just found out she has another Guide Dog to look after for a couple of weeks. How come when I pee on the floor, scoff my food down as fast as I can and drool at the sight of a female, my wife calls me a “disgusting pig”. BUT when a […]
Web Site Marketing Is Actually Your Rent
A simple analogy I sometimes make with clients is that what they spend on web site marketing is basically their rent. You see, people will happily pay thousands upon thousands of dollars on rent for a store so they get the passing traffic. That’s what your web site marketing does – gets your shop so […]
How To Save $2,500 With A Phone Call
People selling advertising can be very persuasive. They roll off all the right numbers, offer discounts and generally try and scare the heck out of you. The Salesperson’s Job Is To Instill Fear Their job is to instill the fear into you that if you don’t take up their super deal, you’ll be missing out […]
Why My Client Doesn’t Sell A Thing …….And She Sells Lots Of Things
Talking with a client today and she said a line which made me instantly understand why her business is thriving. “We don’t have Sales Budgets or Targets here,” she said. Now before all you accounting types have some sort of breakdown (!), this is what she said next. “We don’t have Sales Budgets or Targets […]
How To Reply To A Bad Review On Trip Advisor
Trip Advisor, the online travel and restaurant review site, is enormously influential on the success or failure of many businesses. As someone who manages the Trip Advisor accounts for clients, I see the full range of reviews and act on behalf of my clients to manage the influence of Trip Advisor. Sometimes things go bad. […]
A Simple Site That’ll Actually Get Some Results
I’ve been developing and marketing web sites for 12 years now. In that time, I’ve managed to put together some pretty remarkable sites. By that, I mean web sites that have made a truckload of sales. “Oi Brendon…..Look At Me Mate’s Web Site!” One of our existing clients asked me to take a look at […]