I’ve just had an an email question from one of my readers of the SitePoint Tribune. The question was in regard to dealing with people you don’t want as customers: “So, how do you tell the prospect to go jump in a lake … tactfully, of course? :)” My Email Response Hello Alicia Thanks for […]
Business Management
How To Avoid The Practices Of Others
One of our clients had a recent web design completed on one of the many sites that offer design services via a competition – that is, you put up your specifications and people do draft designs. You pick a winner and the design is yours. It can be a very: easy cheap and effective way […]
How To Beat Your Best Ever Day’s Sales By 50%
We’ve just (yesterday) uploaded some changes to a web site and the results have been good. The client’s web site had been going for 553 days The client averaged 0.52 sales per day Average sale was $105.35 The most ever sales on 1 day was 6 The site was edited and updated yesterday. Then what […]
How the monkeys showed me that we’re sheep
Hope you had a good weekend. The Sydney weekend was wonderful. We packed as much as we could into it – I think the highlight for the Jack and Harry was…………………..the mini-bar in the hotel room. They couldn’t believe that we had this fridge filled with drinks and chocolates. That’s kid heaven! One of the […]
Your market segments – focus
When shopping, guys buy the clothing they try on in 65% of cases (for women it’s 25%). So get guys to try stuff on. If a retail store employee speaks with a customer (even if it’s just “Hello”) the conversion sales rate increases. Get your staff to acknowledge every customer. There is a well recognised […]
Would you like sugar with that? How attention to detail impresses
Attention to detail and personalising your customers experience can be a very positive thing. I’ll give you a little story of what happened in our office on Friday that impressed me and the client. A client came in for a meeting. She had been in before. Instead of offering her a “Coffee, tea or cold […]
How the pool guy cost himself $860
Our pool has been leaking quite a bit lately and my wife rang a pool guy to come and fix it. He was to arrive last Wednesday at 9 am. He didn’t show. My wife wasted 2-3 hours waiting around for him that morning. By the time she got hold of him, he said he […]