One of the team in the office tagged another on this post below featuring dog floats. I’m not sure if it is, but that could be very smart marketing. Promote your product in a meme and have others identify and connect with your target audience to get the product in front of them. It’s possible […]
Branding & Design
Well that stung a bit
A domain name is a massively important and valuable asset to many businesses. We urge business owners to ensure they keep their domain name details up to date and recorded. Having a current and monitored email address associated with the domain is critical. There’s nothing worse than letting a domain name lapse and then having […]
The # 1 takeaway from 2018
Reflecting on the year and what’s been the biggest takeaway from our experience in the business in 2018. It’s a previous obvious one. Doesn’t matter what you do, someone is going to be offended and outraged. Where you should put onions on a sausage That our local supermarket doesn’t supply plastic bags for free anymore […]
One scam that might be useful for you
You’ve probably seen the news where a staggering 500 million guests of the Marriott group (includes Sheraton, Westin and W) have had their data hacked after staying in the hotels. As major websites get hacked, and the news says “millions of accounts compromised” – what that often means is that the list of usernames/passwords have […]
No longer able to charge strip joints to the business – Seems a bit unfair!
A couple of weeks ago The Wall Street Journal reported the US apparel company Under Armour “employees received an email earlier this year that upended a longstanding company practice: They could no longer charge visits to strip clubs on their corporate cards.” You read that right. The poor employees of Under Armour can no longer […]
The trouble with using celebrities in your advertising
I recently wrote an article where I said you should *probably* use celebrities in your advertising. It makes for greater cut through – up to 50% higher recognition, added credibility and authority. But, as with everything, there’s a catch. And that catch is brand safety. As we’ve seen with US YouTube brand […]
Nicely Positioned Ad
Now this was a nicely placed ad featuring Julia Roberts for Lancome. But it doesn’t quite fit with Julia’s “I want to be anonymous” line on the cover! Julia wants to be anonymous ……whilst doing ads for major brands! Positioning and placement are vital when marketing, as it can make or break a campaign. Be […]
Should You Use A Celebrity In Your Advertising? Here’s Why You Probably Should
Should I use a celebrity in my advertising?” Good question Brendon, thanks for asking. The answer to this is a pretty clear “Probably”. Sure, it depends on your message and your market and a variety of other factors. But remember this, marketing is about creating awareness as a first step. You only create awareness if […]
The Value Of Reviews… And Why These Two Aren’t Really Dodgy
When marketing businesses we’re big fans of using testimonials, case studies and reviews to help build credibility and reduce the perceived sense of risk. You see, a independent third party endorsement provides significant value to a business with research indicating 92% of consumers now read online reviews. Star rating is the number one factor used […]
The $30,000 Coffee & Social Influence
This photo is from this morning at our local coffee shop – Mr Bengel’s – across the road from the office. Every person in the photo is one of the Tailored Media team. That’s 10 people in the photo, plus me. All having coffees. Many go back for a second coffee later and a bite […]