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We do quite a deal of consulting on web sites. And more and more these days we consult on the integration of the web into someone’s offline business. It is a critical and potentially huge part of any business and it’s good to see web strategy coming to the front of many people’s business strategy. […]

Testimonials are a very positive aspect of any ongoing marketing action. Testimonials are generally an independent third party endorsement of your product or service. Using testimonials can be a very powerful advertisement for you. We identified an interesting twist to the power of endorsements when we were doing some work for a local telemarketing business. […]

I spent this morning judging TV commercials at a local High School. The school runs an innovative business studies course, of which developing TV commercials is one aspect. The three- (3) judges all ranked the same ad (out of 16) as number 1. But I think I’ve made a mistake! Out of all the ads, […]

I’ve been reading a small business profile report on the Auto Accessories retail business (we have a client who sells accessories). The report, put together by a government department, details the income and expenses of the various operators (as an aggregate). Those businesses with the highest income also spend more % wise on marketing. In […]

  I have a friend of mine staying with us at the moment. I’ll call him Greg (because that’s his name!). When Greg arrived on the Coast we went off and hired him a car. We had a bit of a chat with the hire car business owner whilst we filled in the paperwork. During […]

I was speaking today with a client after we suggested some specific advertising for his business. his reply was this: “We can’t handle any more customers! The car-park is overflowing and the business simply cannot logistically cope with increased numbers!’ What a great problem to have! This client is a very smart operator – probably […]

Summer traffic increases by about 4 times on major highways – buy highway billboard space Domestic holiday air travel increases by 15% – start a car hire business in December People visiting shopping centres increases by up to 50% throughout December-February – you have to capitalise on this window of opportunity of heaps more customers […]

I was having a beer with my brother on Saturday – he’s up from Tasmania (my home state) and I hadn’t seen him for six- (6) years. He manages one of the largest retail businesses in Tasmania (a huge supermarket) and some of the stuff he was telling me was mind-blowing. Did you know that […]

I have a meeting on Tuesday with advertising reps from a new local radio station (I’ve mentioned this station in previous articles before). We’ll be discussing a possible campaign for a client of ours to the tune of $20,000. Assessing the cost benefit ratio of any advertising is difficult at the best of times. But […]

Mmmmmmmm. I made a mistake about 2 hours ago. I was reviewing the subscribers to our newsletter (we’ll be sending out the first edition with a special Free Report next week) earlier and accidently hit the send button. All of our subscribers received an email from me with this: dftryhgdfghj I feel rather silly. The […]