Blog

I seem to have a bit of a customer service theme going these days. In this blog I’m going to talk about creating the ‘WOW’ factor in the way you do business. Creating a positive experience for your customers can be hugely popular and hugely successful. 1. Give 2 movie tickets to the next 50 […]

Just two- (2) weeks ago a new client gave me the name and contact details of a local recording studio for our possible use in recording speeches, videos, on-hold messages, etc for our clients. I rang the contact – a couple who had just started the business. The guy who answered the phone was very […]

Hello. Hope your weekend has gone well. I’ve always been a big fan of using topical events within marketing strategies – can provide great awareness and great impact. Being aligned with something topical can provide superb recognition because people relate to it. We’ve just had a great storm hit our area today. It was a […]

Marketing is about providing a quality experience for your customers. An experience that says to them “Yes, you are important and we’re delighted to have you as a customer.” On the Gold Coast, Australia at the moment we have what’s called Indy. Indy is a car race. It is a very social event and it […]

In marketing, there are often many fingers trying to get into the pie. And this little bit of info won’t tell you who the best person is to give you marketing advice. I’m here to tell you who isn’t! Anyone who has a vested interest in what they are recommending to you is not to […]

I don’t know why I keep getting surprised by this…… ….but I always am. When we assess a client’s business we take into account an enormous range of aspects. Primary research, secondary information, industry trends…..the list goes on. This research is inevitably expensive for us to compile, time-consuming and exhaustive. And often useless. The best […]

I was reminded of this when I wrote the blog below. It is from a time when I was marketing a private hospital. People pay private health insurance so they get the best of care and the best of service. And a private room when they want one. But it doesn’t always work like that. […]

Just a quick note on reviewing the work practices of your staff with them being aware of it. Remember this: What gets measured gets done. It is far more accurate to measure aspects of your business – such as sales staff – without them being aware. Only then will you get a truly non-biased idea […]

A new study out of the US confirms what short people have always feared – tall people are perceived as more successful and they get paid more! Each 2.5cm apparently adds $US783 ($1135) a year to a person’s income! “Height matters for career success,” said Professor Timothy Judge, whose research found the taller the person […]

I had someone email me and ask why I’m only keeping the Mystery Shopper document on the web for 3 days. “What possible reason could you have for that?” There is a reason, and I think a fairly good reason. I’m using it as an example of this point: I’m trying to make this web […]