Blog

It’s been a frantic week. We’ve been trying to finish off all of our work so we can have a break over Christmas. We’ve hired some extra staff to get things done and all is going well. Jo has a heap of sites to finish off and they are all coming together very quickly. She […]

I think I know a bit about how people perceive value. I observe it, test it, document it and write about it. I’m pretty cynical when it comes to assessing the true value of things. Or so I thought Or so I thought……………until I caught myself assessing the value of something I purchased today. You […]

Now here’s a rewarding experience. I’m playing golf on Friday at one of Australia’s best golf courses. I’ve been invited along by a charity we support (we do a little work for them here and there). Not only did they invite me, but they’ve also told me I can bring along 3 clients of mine. […]

I see a lot of new business ideas. And a lot of people just starting out in business. And a question I’m often asked is “Do you think my business idea will do well?” After looking at new businesses and new business ideas for years, I can say this. The success has almost nothing to […]

I see this a lot. It’s a networking function. People meeting. people introducing themselves. people chatting. Business cards flying around like confetti! Most people aren’t your potential clients. So don’t push a card on them. It’s wasting your time and money and their time. The worst example I see of this is at business dinners […]

1. Survey your customers. Ask them how you should market. Find out what they think of your service or product. 2. Get a decent logo. Use it on everything you have. You’ll build brand recognition. And that’s good for business. 3. Advertise. I’m constantly amazed at the number of my clients who haven’t advertised regularly. […]

Take this simple test. Read the paragraph below: Aoccdrnig to rscheearch at an Elingsh uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer are in the rghit pclae. The rset can be a toatl mses and you can sitll raed […]

So there I was. At Lilly Pilly’s for dinner on Saturday night as I mentioned below. I was ‘cheerful’ after I’d had a few wines. Happened to strike up a conversation with the restaurant owner and I said what a great idea the 10% discount was. We got chatting about his marketing and I tossed […]

One of the absolute best things to get from a client is their trust. Once we have that we can provide great solutions at a great price. There’s no ‘mucking around’ trying to ‘sell’ the client on an idea or solution as all you need to say is: “Okay, here’s the problem. These are the […]

  I went out for dinner last night with my wife (Mel) and 4 friends to a little restaurant called Lilly Pillys. It’s located just down the road from us in the local shopping centre. Nice little joint with great food and very friendly service. My wife tried to book us in for dinner there […]