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I played a bit of table tennis today with the family. I beat Harry, my 9-year-old son, 21-0 in one game. Then I started mouthing off about what a champion I am. He may be 9, but a win is a win! Harry was justifying to his brother and mum why he didn’t win a […]

A fantastic offer I had a chance to read the newspaper yesterday and a small display ad at the bottom of the golf page caught my eye. A local golf course where I live (Gold Coast, Australia) is offering the following deal: 12 months Full Membership (unlimited golf) 12 months of weekly golf lessons with […]

I’ll continue on the theme of marketing hospitals. I’ve mentioned the ambulance officer marketing for the Emergency Department. The next bit I want to talk about is research. You see, we took some radio ads for the Emergency Centre. As part of that I implemented a research system where we interviewed almost every patient who […]

Thinking back on the days when I marketed hospitals, I’m reminded of the incredibly simple coffee and cake strategy we implemented. My logic was something like this: 1. Ambulance officers are busy, busy people. In a chat with some of them one day they mentioned that they usually don’t get a lunch break. 2. Working […]

After the saga of the father-in-law breaking his leg, my brother and his wife had my 2 sons for a sleepover. With my wife and mother-in-law at the hospital I decided to take my 12-year-old daughter Laura out. We went and caught a movie – Love Actually. Typical chick-flick that had my daughter giggling in […]

I was reminded of something I sometimes lose sight of today, and that’s that our clients often have the skill and knowledge to complete their own marketing but often just run out of time. I’ve often noticed this with web sites. Many businesses have the skills and software to complete and manage web sites, but […]

Howdy. I’m in Sydney, Australia tonight after flying in this morning. I’ve just been out for dinner with the client I’ve come to see and another client and his lovely wife at a place called Otto. It’s situated at Wooloomoloo (wish this thing had a spell check!) on the harbour in Sydney. This joint is […]

A focus of the business this year will be the management side of our business. Aside from managing people, we’ll also be providing training on presentation, dress, public speaking, etiquette (both business and social), etc. I’m a strong advocate of creating a very positive first impression. Those first few seconds when you meet someone are […]

I have a client in an industry that I know fairly well. I’ve been providing some marketing advice and it has all been solid enough stuff. As usual, I purchased something from my client as a regular person (she didn’t know it was me buying). As soon as I did that, and experienced the way […]

I have a client at the moment within a niche industry for whom we are doing some work. This client wants to develop her business in a fairly unique way to generate the type of clients she specifically wants. A great guy who provides services to us just happens to have developed his business in […]