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The web site launch went okay with the TV show airing a segment on the product. This increases the awareness of the product amongst about 500,000 viewers. That’s terrific. Sales were slow and didn’t quite reach 50. When you measure your marketing campaign, don’t say what I just did… “increases the awareness of the product […]

Last Thursday I finalised a deal with a Sydney businessman. It was for a web based business for ourselves through which we’ll distribute his product. On Friday I briefed one of our designers on the web site requirements. He finished the logo and the web site on Saturday. Then our programmer did his magic on […]

I’m off to Sydney on Wednesday with Jo. As you can probably tell from the late hour of my usual posts, I’m a night owl. Last night at 1 a.m I booked our flights on the Internet. And promptly booked the wrong day. D’oh! We’re flying Virgin Blue, so I quickly checked up on their […]

It’s hot here. Real hot. As I said in the other blog – on the home page – I’ve just come in from a run. The reason I ran at 9.30 pm because it has started to cool down. As I was running I thought about business One part I was thinking about was this […]

On the weekend, the boys and I bought one of those disposable cameras. Cost me about $12 for a 27 exposure Kodak camera. The camera worked a treat and we had used the entire film up by the end of the day. We dropped it in to be developed and looked to buy another one. […]

My lovely wife (whom I’ve mentioned twice on this web site today) runs her own web site business. When she set up the site she adopted quite a dynamic strategy. The web site originally sold the products of one manufacturer in a niche market. Now, she had a couple of choices on how she was […]

It never ceases to amaze me the value of a customer. I don’t mean in terms of pure sales, but I mean in the amount of information they can provide. You see, we’ve been completing surveys for a business over the past couple of weeks. We’ve been surveying their customers via phone, face to face […]

I’ve been writing a simple brochure for a client all day and it’s hard work. You see, to write good copy you need to do a lot of research, surveys, talk with the customers and generally get right into the business. Only then can you get the ‘feel’ for the business. And, like a lot […]

I spoke with a regular reader of this blog yesterday regarding the marketing of her products. I also told her that I’d be writing about her! So here it is Gael…….. Gael and I spoke in quite some detail on the marketing strategies she had employed and how she was doing. She’s on the right […]

One of the more popular shows here in Australia is one called “The Block”. The producers drag 4 couples in and get them to renovate an apartment each in a block of apartments. The person who gets the most for their place at auction gets to keep whatever the place sold for above the reserve. […]