Blog

As we near the end of the working year, it’s always good to look back at what has worked for us. One thing we’ve done a little more of this year is qualitative research – that is we’ve measured the quality over and above the quantity. And we’ve identified what sort of quality clients we’ve […]

Why we buy what we buy is rarely about what we think it is. Let’s take a restaurant meal for example. On Thursday I went and had a meal at a restaurant directly across the road from the office. I’ve been there 3 times in the past 3 weeks. My wife has been 5 or […]

Although (surprisingly) Santa doesn’t sell last minute Christmas gifts – I just wonder how long before he opens up an e-commerce store – he does have an excellent blog. I particulary liked the 100 Things About Santa list, with my favourites being: # 71. My favorite color is not red. It is blue. # 57. […]

Making more sales is the aim of every e-commerce web site owner. More sales = more profit. Here’s an excellent tool that shows you what a huge difference increasing conversion rates makes. Hope you find that useful.  

Oh my goodness. Today I turn 40. That’s a bump on the road. Man, I can’t believe it. Seems like just yesterday I was turning 18. Had a nice day on Saturday – tennis with 7 mates where we had a doubles championship – I lost. Then we all went to the horse races – […]

I tell anyone who will listen that their business should have a blog (definition here). From Naked Conversations: “Mahon has been coming to New York for years, to serve a smattering of American clientele. The economics are such that if he sells two suits each time, it pays for the trip. If he sells three, […]

1. Get more target, well-qualified visitors to your site who want to buy what you sell – that’s done through search engine optimisation (getting high ranks) and Pay per Click advertising (i.e. Google AdWords). 2. Increase the number of people buying – do that by getting more to your site at the same conversion rate […]

I had a lunchtime meeting at a cafe yesterday with a fellow I’ve done a little work for. We were chatting about us doing a little more work for him. One thing that became clear throughout the meeting was that this fellow knew an enormous amount about me, about this business and about the work […]

My two- (2) sons – Jack (14) and Harry (12) – and I raced a 5km fun run on Sunday. I managed to grab Jack with about 20 metres to go for an easy 2 second win! (Sure, I couldn’t stand for about 4 minutes after, but that’s beside the point.) Harry trotted in 7 […]

Melbourne Victory is one of the teams in the A League – Australia’s premier football (soccer) league. This weekend in Melbourne, 2 Australian Rules Football (AFL) teams are playing off in the Grand Final. It’s the Australian equivalent of the Super Bowl – in excess of 100,000 fans watch live with millions more around the […]