Blog

Developing the right content for your web site can sometimes be a tricky business. After all, you can never be sure of what your visitors want to read. Or can you? I always say that my biggest strength is that I don’t know much at all. And it’s true. The Only Thing I Can Do […]

I lost a client a while back. When we went to register her domain name (a .com.au) we needed the clients ABN (a business number). Because she didn’t have an ABN we weren’t able to progress in the purchasing process. I rang the domain name registrar and mentioned the client didn’t have an ABN so […]

I’ve been giving more thought to this credibility issue I discussed below. As regular readers might know, in my deep dark past I was a nursing sister/male nurse. I was talking with an old nursing colleague the other day and we were talking about why it’s such a trusted occupation. That’s easy – essentially nurses […]

Paul Bliss from Ennect contacted me today after reading that we use Constant Contact as our newsletter program. Ennect is marketing software, including email marketing, online surveys, event registration and online sweepstakes functionality. Paul started his email with “I know it can be time-consuming to try a new product…….” And that right there is why […]

Who said journos won’t go to any lengths to make a story interesting?! I reckon chaining an old lady to a cupboard has to be up there with the all time greats. Click here for the full story.

On Friday I played a game of golf with a long-term web client of mine. I picked him up at lunchtime and we drove up to the course. I parked the car in the underground car park, grabbed our bags and dropped them off at the bag drop (just a 20 metre walk). We then […]

Because of the huge amount of spam thrown at pharmacy web sites – I blame Viagra for it all (!) – it must be very frustrating for companies with quality vitamins and vitamin supplement sites trying to get noticed amongst all the clutter. After all, a dietary supplement site will probably be lumped in with […]

There’s been a blogging game going on for a while where you get ‘tagged’ and have to provide 5 things people don’t know about you. My online mate Dave tagged me, so here goes: Couldn’t Speak, Couldn’t Swim & Faked Sickness 1. When I was a kid I had such a bad stutter that I […]

As we near the end of the working year, it’s always good to look back at what has worked for us. One thing we’ve done a little more of this year is qualitative research – that is we’ve measured the quality over and above the quantity. And we’ve identified what sort of quality clients we’ve […]

Why we buy what we buy is rarely about what we think it is. Let’s take a restaurant meal for example. On Thursday I went and had a meal at a restaurant directly across the road from the office. I’ve been there 3 times in the past 3 weeks. My wife has been 5 or […]