We do a few different things here at Tailored Media and this past weekend has seen the team in all sorts of directions. Firstly, on Saturday morning, our clients at Blink Finance received a fantastic double page spread in the Weekend Gold Coast Bulletin profiling their success. Awesome recognition for a terrific and fast growing […]
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Get Your Brand Sported with Sponsorship
If you think back to your younger days watching the football or cricket on your old tube TV set, there will be a few key things you can remember (other than how bushy David Boon’s moustache was or how many beers and pies you think Warney smashed the night before). You will probably recall seeing […]
The Key to Advertising is Focus
The key to a lot of successful advertising is focus. You find that one major selling point of your product or service and you articulate or represent that, and only that, to your audience. Another way is to demonstrate your product or service is in unexpected ways. Here’s how romance novel publishers Harlequin are demonstrating […]
The Four P’s of Blogging for PR
Good old blogging first made its appearance in the daggy era of the 90’s as an online outlet for a personal diary. Fast-forward 20 years and it has now become an important aspect of any successful business strategy. In fact, many entrepreneurs are making a decent living off blogging alone. With this in mind, here’s […]
Five Reasons Your Business Needs Public Relations
Bill Gates once said, “If I was down to my last dollar, I would spend it on public relations.” And rightly so. With a bounty of potential rewards, using public relations alone or as part of a broader marketing plan can make a huge difference to the success of your business, if it’s done well. […]
Mobile’s Need for Speed: Optimising Your Website for Smartphones
According to our friend Google, the average person spends approximately 177 minutes each day on their mobile. And as the capabilities of smartphones increase, so do the requirements for a user-friendly website. In an analysis of 900,000 landing pages across 126 countries, Google found the majority of mobile sites are slow, clunky and simply not […]
How We Use Facebook Lookalike Audiences to Target the Right Customer
It’s no secret that Facebook knows just about everything about everyone. 1.79 billion users, approximately 15 million of which are in Australia, willingly hand over their personal information, including where they live, their age, where they work and their interests every day. Not only that, but when users engage and interact with posts, including photos, […]
Curating your Instagram feed: What it means, and why it’s important
In a world that has become increasingly dependent on imagery, it’s no wonder Instagram is now a powerful platform for businesses. Stories of brands and social media influencers who’ve built thriving businesses solely based on an engaged Instagram following are becoming more and more common. I’d dare to say such success was not through […]
What it’s like being on the Tailored Media Team
Hey there! Are you snooping on us here at Tailored after seeing the ad for a Marketing Coordinator on the Griffith Uni web site??! I’m Adi Henry and I have been a part of the Tailored Media team since the start of November. I know, I know – lucky them! Luckily for me, however, I […]
Zoom Car Loans Cool Prize Draw
Whenever you’re doing any sort of prize draw it’s important to get it right. After all, a prize draw is a great opportunity to further build your brand and position yourself the way you want to be seen. So our clients at Zoom Car Loans drew their prize using a couple of their gorgeous staff, […]