Gorgeous ad produced by the team for Gold Coast Fresh Meat Centre. Ran on local TV stations and was complemented with social and digital marketing. Terrific results and shows that local TV really builds brand recognition. One of the features to differentiate the ad is Shane, the owner, as the voice over. This is a […]
Advertising
Search Vs Display Ads
If you are starting in the digital marketing world you might have heard about Google’s search network and Display network (GDN). Yes, we know it can be a bit confusing to understand where, when and how to use these two networks. But don’t worry we are here to help you understand how Google Ads works. […]
Google Ads in the age of Facebook Advertising
Facebook ads are often touted as the be all and end all in terms of digital marketing and don’t get me wrong, they can be incredibly powerful for your business. If done right, Facebook’s targeting options allow you to get so granular and specific with who you display your ads to that it’s like hand […]
Welcome to Hamilton Roofing team
Big welcome to Hamilton Roofing to the Tailored team. Tim Hamilton and his merry team have been a metal roofing Gold Coast based business, providing great cover for over 25 years. When dealing with Hamilton Roofing you can also be assured you are dealing with a fully Licensed and Insured Company.
People just want to help
Marketing a great cause is always pretty easy. Good people want to genuinely help those in need. And those in need at the moment include the thousands of farming families doing it tough in the middle of one of our worst ever droughts. A “Parma for a farmer” is where participating pubs and clubs donate […]
Serving up effective restaurant marketing Gold Coast tips
The bar/restaurant next door to our offices here in Palm Beach shut its doors last week after about 18 months in business. It’s always so sad to see a business, where the owners pour their heart and soul (and a bucketload of cash) into something, only to see it flounder and fail. Hospitality is an […]
Public Relations expert Gold Coast
A big welcome to Emma O’Mara, our new Public Relations Manager. Emma is a media and public relations specialist with more than 10 years experience working in newsrooms, on major projects and events, and for large organisations and charities. Creative and collaborative, she has an eye and an ear for opportunities and applies her news […]
The power of ‘unconventional’ marketing channels
On Saturday hundreds of fans lined up (some for over 14 hours) at Pacific Fair Shopping Centre here on the Gold Coast to get a selfie with the vlogger James Charles. You may not have heard of James Charles or understand the content or purpose of vlogging but that doesn’t mean it doesn’t work as […]
Storytelling Advertising At Its Finest
BBDO New York have released their PSA for Cure Alzheimer’s Fund with a heart-wrenching insight into the effect Alzheimers has on families: “Daughters and Mothers”. And that’s the simplicity that is the key to the message. The ad finishes with the message to “Help us find a way to spare your children the devastation of Alzheimer’s.” That’s […]
Facebook News Feed Changes Jan 2018
If you’ve spent any time on the internet in the last week, you have probably heard that the social media industry is in meltdown after Facebook announced further changes to the News Feed that will affect Pages. There’s been a lot of hysteria around these changes and there are influencers within the industry labeling it […]