Facebook has added the ability for marketers to track customers across devices when a displayed ad is followed by a purchase, according to a blog post from the company Wednesday.
“Cross-device reporting” will allow advertisers to track users’ activity across multiple devices, including smartphones, tablets, and computers, to better understand how their ads convert viewers into customers.
So if I view your ad on the Facebook app on my phone, then later I purchase your product using my computer, that will be tracked and measured.
“Of the people who showed interested in a mobile Facebook ad in the US before converting, over 32% converted on desktop within 28 days.”
Cheers
