Bad Brand Form From Bond

Daniel Craig, who plays the new James Bond, arrived here in Australia.

From news reports he had “……a more downbeat look, topped off with a rather unflattering blue beanie over his famed blond hair. Lacking any of the Bond aura, a shaken but not stirred Craig was whisked through Sydney airport…”

Clown.

He’s a brand now – he’s James Bond. He’s meant to arrive off the plane looking fabulous. Groomed to an inch of his life. Ready to kill the baddies and score with the ladies.

People don’t want to see Bond as dishevelled and surrounded by minders – all that does is make him look like he can’t look after himself.

I’ll do better when I’m the next James Bond :o)