Who Else Wants to Double Their Turnover With 1 Simple Strategy?

My local florist leaves a ton of money on the table.

They should be making double what they make now.

Exhibit # 1:

I ring up and buy my wife flowers on her birthday.

They say thanks, take the order, get my credit card details and send the flowers.

Job done (according to them).

Exhibit # 2:

I ring up and buy my daughter flowers on her birthday.

They say thanks, take the order, get my credit card details and send the flowers.

Job done (according to them).

Exhibit # 3:

I ring up and buy my mum flowers on her birthday.

They say thanks, take the order, get my credit card details and send the flowers.

Job done (according to them).

Change Your Thinking Or You Don’t Deserve To Be In Business

I’ve ordered these flowers above from a heap of different florists over the years.

All of them are, to be frank, incompetent in business and don’t deserve to be in business.

1 Simple Thing They Must Have

The 1 very simple thing these florists must have is a contact relationship database.

Every customer should be in their database.

1 Simple Thing They Must Do

The 1 very simple thing they must do is get all the info they can from their customer – here’s an example:

“Okay, is this your wife Brendon?  It’s her birthday today?  Terrific, I’m sure she’ll love her flowers.  We’ll do a great job and send them off.”

Easy.

Into that database goes my wife’s name in my record, along with a reminder to call me 2 days before her birthday every year with this:

“Hi Brendon.  It’s coming up to Mel’s birthday in a couple of days – you sent a lovely bunch of red roses last year.

We have some beautiful pink roses in at the moment and they’re spectacular.  Would you like to surprise your wife again this year?”

$190 Bit Of Software To Explode Your Business

A $190 bit of software and a phone.

That’s enough to double your florist business in a matter of months.

Can you apply this very same strategy to your business?