How the monkeys showed me that we’re sheep

Hope you had a good weekend.

The Sydney weekend was wonderful. We packed as much as we could into it – I think the highlight for the Jack and Harry was…………………..the mini-bar in the hotel room.

They couldn’t believe that we had this fridge filled with drinks and chocolates. That’s kid heaven!

One of the things we did was visit Taronga Park Zoo. This zoo has to have one of the best views in the world. Situated right on Sydney Harbour, it is simply amazing.

Anyway, on with the shoe……..

As we wandered from exhibit to exhibit at the zoo, it struck me that – given a choice – people automatically gravitate towards the exhibits that have the most people around them. Even if another exhibit is the same distance away, people are drawn to what others are viewing.

It’s like we have to see what everyone else sees. We don’t want to miss something.

The boys and I were walking past an empty monkey cage. It even had a sign up saying, “This exhibit closed for maintenance.”

We stood there talking about what the zoo staff might do to maintain the cages.

And before long we were joined by some people. And then some more. And then even more. All looking at an empty cage!

And then there was dinner

Later that same day we went to a place called Darling Harbour for dinner. We went into a food hall that provided a big variety of dishes. We had a choice of Japanese, Chinese, Italian, fast food, Mexican………….the list went on.

All of the outlets were doing a brisk trade, except for a guy selling Hot Dogs.

No-one bought a Hot Dog for 15 minutes.

But then a guy came up and ordered one. And whilst he was waiting, another guy. Then another, another and another.

It was just like the zoo.

As soon as the Hot Dog seller had a crowd, it attracted others. It’s like an endorsement.

There are lots of people there, so it must be good.”

The more people at the stall, the more the stall is validated as a provider of good food.

And this is the very same way that testimonials work for your business. They validate that you are okay to deal with. That you are good and decent and honest. And safe to buy from.

Get testimonials from everyone you can. And show these testimonials to everyone you can.

It’s great for business.