Know How The Web Works

As you might suspect, we test a ton of things online.

One of the things we know is that if you’re trying build your brand with information reports, then you have to make it very easy for your visitors to get the report.

As soon as you start asking for:

• names,
• email addresses, and
• phone numbers

You’re going to hugely reduce the amount of people who might see your great information that positions you as an expert you might want to use.

• Check this one out for how NOT to do it.

There’s no way I’m giving my phone number out.  That’ll mean a phone call interrupting me from a company I don’t know – no-one wants that.

Work smart. Do what works.