We track a lots of things in our business and one the major ones is how our web development customers hear of us.
It’s obviously a pretty important key indicator for us. After all, if we get all of our customers from a newspaper ad, then we’ll take more newspaper ads.
If we’re spending $10,000 a week on TV ads (we’re not) and no-one finds us because of the TV ads, then there’s a chance to save $10,000 a week.
Makes sense, right?
So a question I always ask people is how they heard of us.
No-One Looks At Us
I won’t bore you with those stats, but I wanted to mention this:
Of our top 5 largest web development projects we have on at the moment, none of the customers have ever looked at our web site.
They heard about us via other happy customers.
This goes particularly for web developers – don’t develop your web site and expect tons of work from it.
Sure, it can happen, but what’s more likely is that happy customers will tell others about you.
Cheers
Very true. Word of mouth recommendations takes all the hard work out of winning a client, as there is already an element of trust and respect before the first meeting has even taken place.
Shouldn’t the title of this post be “Being Good is More Important than Being Found” though?