Will your business idea work?

I see a lot of new business ideas. And a lot of people just starting out in business.

And a question I’m often asked is “Do you think my business idea will do well?”

After looking at new businesses and new business ideas for years, I can say this.

The success has almost nothing to do with the business idea. Sure, it has to be half decent. But it’s generally not a big factor in the success.

The most important component of your business success is you. Just you.

Do you have what it takes to succeed?

Can you drive the business?

Do you have the passion to work hard on the business?

Do you have the energy and the drive to succeed?

Will you persevere?

You are the key. After all, one person might operate a store and go bust. The next person who comes along might operate it and it becomes a raving success. The only difference is the person.

It’s all up to you.