Why e-newsletters work even when subscribers don’t open them

May 14, 2019 by Brendon Sinclair

It’s why the big brands send you very frequent e-newsletters. They just want you to see their name so they become top of mind.

Easy branding.

Here’s a screenshot of emails in my Inbox from Dan Murphy’s – every single day I receive an email from them.

So every single day (sometimes twice a day) I see their name and am reminder what they sell.

Cheers
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About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.