What to do when you make a mistake

Mmmmmmmm. I made a mistake about 2 hours ago.

I was reviewing the subscribers to our newsletter (we’ll be sending out the first edition with a special Free Report next week) earlier and accidently hit the send button.

All of our subscribers received an email from me with this:

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I feel rather silly. The action I took was the action that should be taking whenever you make a mess of anything, or provide something that’s not quite right.

I emailed everyone and said “Sorry”. I explained what had happened and said it was my fault. No biggie.

Mistakes will happen. Things get missed. Other things break.

Say a simple “Sorry” and make it right for your customers. It’s good business and it’s the right thing to do.