When To Ask For The Testimonial

I talked in an earlier post about the site we’ve just redeveloped that has been generating some excellent sales.

The first sale took 35 minutes about we launched it, there was 3 sales within 17 hours.

At the end of the first 24 hour period there was 6 sales.

And that’s for a site that has had 0 sales in the 6 months previously!

The sales have continued to pour in via the web site and the client is ecstatic to say the least (he’s had to employ an extra person top cope with the sales).

Now Is The Time To Ask

We use testimonials quite extensively in our business and ask all clients for a written one. We use them in a few different way – in a promotion pack, on our ‘Brag Wall’, in mail outs, etc.

Now is the time to ask this client for a testimonial. He’s thrilled with his site, it’s working fantastically well and generating huge sales.

He’ll write an excited and heartfelt testimonial now. If I wait 6 months the initial excite will have worn off and the testimonial (in my experience) won’t sound half as good.

Testimonials Build Trust

Testimonials build trust in your clients. They like to hear of the success of others because that proves to them that you can do what you say.

Speech Survey

When I do a public speech I generally ask for the audience to visit a special page on our site and see examples of what I speak about and complete a short survey.

If the audience member visits soon after the speech that are highly likely to complete the survey. If some time has elapsed then the completion rate is much lower.