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What’s at the heart of an ad agency like ours?

by

Creativity has to be at the heart. The beating heart.

But before you get to the creative, you have to get the strategy right – the key bit of insight – before you can do the creative.

Big creative ideas come after insight into the business problem

Cheers
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About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.