Your entry level product or service isn’t really what it seems.
Or it shouldn’t be, anyway.
Your entry level product or service can be a lead generator.
I’ll give you three simple examples.
Example # 1 – The $3,119 Service
As a rather enthusiastic motorcyclist, I have a couple of motorbikes.
One of them is an older bike (2004 Harley Road King) that I booked in for the “Winter Service Special” of $199 at a local dealership.
Usual thing – oil change and a few checks. $199
$3,119 later I get the bike back. Ouch!
The $199 Service Offer is simply a lead generator to establish a relationship with me, the owner of a bike that may well need a bit of work done.
Nothing more, nothing less.
Example # 2 – Restaurant vouchers
For a while there, my wife was buying Groupon discount vouchers. You might have seen them – offering massive discounts on, amonst other things, restaurant meals.
When you use the voucher the restaurant should (but almost never do) get your details and add you to their mailing/e-newsletter/text you an offer later list.
They’re not really giving YOU a discount.
They’re buying themselves a lead for the opportunity to make you a regular customer.
Example # 3 – Join the club
I purchased a headlamp and a shirt at Anaconda, a camping and outdoor store, recently.
As I went to pay I was asked:
“Are you a member of our Club?”
Me: “Nope.”
“Do you want to be?”
“Me: “Not really.”
“If you join you get big discounts – it would make the $20 headlamp free.”
Me: “Ok, sure.”
10 seconds later I was joined up.
Lead generation.
They simply purchased my details so they have the opportunity to engage me and get me back in to buy more stuff.
What do you have?
What do you have that can be a lead generator?
What simple service?
What thing of value to get the customer’s details can you offer?
Cheers
