The things you find out over a beer

I was having a beer with my brother on Saturday – he’s up from Tasmania (my home state) and I hadn’t seen him for six- (6) years.

He manages one of the largest retail businesses in Tasmania (a huge supermarket) and some of the stuff he was telling me was mind-blowing.

• Did you know that many supermarkets change their light globes every few weeks, because the instant the brightness of the lights start to dim is the exact same instant that the sales go down!
• A bottleshop (liquor seller) that plays classical music in the shop almost always has a higher average sale than a bottleshop that doesn’t!
• The most purchased product from his supermarket is………………………………………………………………Coke (my guess was milk).

His message was clear: there are some not so obvious things that can make a big, big difference to your business. Have you considered the impact that a few minor changes could have?