The Importance Of Value

How much do you charge for your product or service? Do your customers value the product or service you provide?

On Monday at 5 am my 74-year-old father set off for his daily 5 km bike ride to Kings Beach at Caloundra, Queensland.

Once there he swam his 50 laps of the pool (1,000 metres in total).

He jumps out and runs from one end of the beach and back (another 1,000 metres or so).

Then it’s back on the bike for the 5 km bike ride home.

Every Single Day

My dad does this every day. Has done for 18 years. Every single day of the year regardless of the weather.

He’s A Fit Old Guy

My dad’s a fit old guy. So it was a bit of a surprise on Monday when he got home, had breakfast and promptly collapsed.

He woke up in the ambulance.

Testing showed heart pacing problems and he very quickly had a pacemaker inserted. He’s fine now, back at home and itching to get the okay to at least be allowed to put his arms above his shoulders (you can’t do that for a little while after having a pacemaker inserted).

What Would You Pay

How much would you pay for the lifesaving medical care of a loved one?

Most of us would say “Anything” or “All that I’ve got”.

And that’s because we value the service being provided. Not because it’s expensive to provide (although medical stuff is of course), but because we value the life of our loved one.

Customers Need To Understand The Value You Provide

Customers need to understand the value you provide, especially for high priced items.
So part of your sales and marketing strategy must be the education of the customers.

Educate and prosper.