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“The Web Design Business Kit is probably the most important thing on our business that we have read. I only wish I’d read it years ago.”
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“It’s my bible and I read it everyday.”
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“The web design business kit is great. .. Brendon has shown me why my advertising and marketing has brought so little results.”
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“I am making notes furiously. I love the tips in it and it has redefined my view on customer service and professionalism.”
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“I don’t even know how to put my appreciation into words. This product is nothing short of outstanding.”
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“A million thank yous to all of you who have helped bring this Web Design Kit to the people!”
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The Web Design Business Kit also won this award last year.
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The kit sells for $247 US.
What Testimonials Do
Testimonials reduce people’s perception of risk about buying something. If you were interested in buying the kit, the fact that other people have said it’s good reassures you to an extent and moves you along to buying.
I mentioned the award the kit won because awards are seen as independent third party endorsements of a product. And thus hold quite a bit of weight.
And I mention the price because many people (I read 55% somewhere but can’t find the source) equate a higher price with better quality.
Use Testimonials In Your Business
No matter what product or service you are selling be sure to use testimonials to lower the perception of risk in dealing with you. It’s simple and it works.
Reassure your customers tomorrow by showing them how other customers hold you in such high regard.
Cheers
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