Should We Educate Our Customers?

One aspect of our marketing I’ve always been passionate about has been the education process – my thinking being that if our clients understand what we do then they’ll be more likely to “get it” and thus more likely to recognise us as the people who’ll provide the best solution.

I think I was wrong.

I gave a presentation today for some people who are interested in having a web site. Part of the presentation was used to educate the client on how people usually find web sites and why that was relevant to the solution I was about to suggest.

The Glazed Eyes

But I could tell by the glazed eyes that the clients didn’t want to know how we solve the problem, they only wanted to know that we could and that we would.

You see, web sites are about results. They’re about providing solutions to problems.

I promise not to bore another client with the details!