Just read a great article on whether marketers should embrace the latest social media fad called Periscope for brand marketing.
It’s basically a live-streaming video app that lets videos be available online for 24 hours, and allows people to search and find your videos.
As with any social media or marketing platform, the first step above all else is working out if Periscope actually fits with your brand.
Things like:
- Fitness
- Fashion
- Music
- Food
would work well the the highly audio-visual based program, and it has huge potential for your business!
However, if your target market:
- Is over 25 or under 13
- Doesn’t have a smart phone
- Or if your business doesn’t have any engaging audio-visual content that can be produced
then Periscope is definitely not your fit.
But that’s okay, will 50 trillion other social media platform out there, there is always something that will help connect you to your target audience.
If you would like to know more about engaging with your customers through social media, give us a yell.
Cheers
