One of the smarter people in business is MONA founder, David Walsh.
To say he is a smart bloke is a bit like saying Ricky Gervais’ Hollywood skewering award night speeches are quite funny.
Yep, it’s a massive understatement.
David’s approach to PR (and his life by the looks of it), has always been one of directness and honesty – as far as one can tell anyway.
Dark Mofo is MONA’s midwinter festival.
A festival that shines a light on Tasmania in the depths of what is usually a cold and windy time in Hobart, Tasmania.
He bloody killed Dark Mofo!
Well, David has just killed Dark Mofo for this year.
And he’s done it in style via a beautiful, heartfelt release that is a wonderful demonstration of public relations done right.
He’s done it with honesty. Which is the best PR strategy and tactic you can use.
Cheers
